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We could go on and on about the benefits of simplicity when it comes to design. We could even take a trip back and talk about the painstaking process of lost wax casting. But we’re not going to do either one of those things because this brass s-bend keyhook from Tender Co. speaks for itself. Designed to sit flush with your belt (put it on your belt before your thread your pants), the s-bend key hook was originally mocked up using coat hanger wire. Once they found the right specs, Tender’s people made a master pattern with hand tools, which then when through the whole lost wax process. The final version of the key hook is cast in England from solid brass. All you have to do is slip on your keys.

Vaer-C5-Field-White-Rotary-1

When it comes to watches that combine quality, design, durability and affordability, there’s no better value proposition than VAER’s C5 Field Watch. As they put it–and we agree–the rugged-yet-refined collection offers a guaranteed waterproof warranty, scratchproof sapphire crystal, USA-built Ameriquartz movement, C1 SuperLuminova, and your choice of two interchangeable straps. We hesitate throwing around the “best ever” moniker when it comes to anything, but it fits in the case of this watch. Even better, pricing starts at only $209 for quartz or $449 for automatic movements, with free US shipping and returns. What are you waiting for? Get your VAER Watch today.